Our Privacy Policy and Terms of Use were updated (2026-08-24)
PRIVACY POLICY
The Privacy Policy and Terms of Use are based on professional best efforts and current understanding of legal requirements designed to protect your interests. While they incorporate best practices drawn from international data privacy regulations (e.g., GDPR, CCPA), they do not constitute, and should not be interpreted as, full legal advice. You acknowledge that Datum Research LLC reserves the right to update these terms and policies as required by evolving legal standards.
Effective Date: August 24, 2026
By using or accessing any of Datum Research LLC's content, services, information, or other elements, you explicitly represent that you are eighteen (18) years of age or older and that you agree to be bound by the Privacy Policy and the Terms of Use. Due to their inability to enter into binding agreements, access to or use of any of our content, services, information, or other elements by individuals under the age of eighteen (18) or who are otherwise unable to enter into a binding agreement is unauthorized.
1. Who we are
2. What information we collect, store, and process
3. Why and how we use this information
5. Why we share this information
6. Third party services we use
7. Protecting your information
9. Your rights
11. Contact us
1. Who we are
Datum Research LLC ("Datum Research", "we", "us") is an independent research and analysis company based in the United States of America. We produce written and audio-visual content, services, information, and other elements, including commentary, analysis, methods, and consultations related to markets, economics, world affairs, and other relevant topics or areas.
We provide our content, services, information, and other elements for the benefit of our members, subscribers, followers, and clients, through this website and other platforms that include social media. Some of our content, services, information, and other elements are exclusive to members.
2. What information we collect, store, and process
Datum Research may share your usage activity and personal information with our Service Providers. Beyond components of the Wix platform, We do not integrate additional advertising software into our website for the purpose of targeted advertising.
We receive, collect, store, and process information needed to provide and maintain our content, services, information, and other elements through this website, other platforms including social media, and client consultations.
With the exception of payment information (which is handled by third-party processors), we receive, collect, store, and process information entered through this website, social media platforms, and/or that you consent to provide to us. When you visit this website or engage with our social media accounts, we automatically collect certain information, which includes:
Account Identity
Elements: Email address, password
Purpose: To create and manage your account and provide access to membership content
Basis: Contractual Necessity
Payment Information
Elements: Name, billing address, and payment details (processed via third party processors)
Purpose: To process membership fees and facilitate access to paid content, services, information, and other elements
Basis: Contractual Necessity
Technical & Usage Data
Elements: IP address, browser type, operating system, device type, and referral URL
Purpose: To ensure website security, prevent fraudulent access or usage, and maintain site functionality for the device and software used for access while limiting extraneous collection to balance user's privacy interests
Basis: Legitimate Interest
Interaction Data
Elements: Page views, link clicks, and aggregated website activity
Purpose: To analyze aggregate website usage and improve content delivery and user experience while balancing user's privacy interests in accordance with specified cookie preferences.
Basis: Legitimate Interest (for aggregate); as configured via privacy preferences
Communication Data
Elements: Content of emails and attachments, contact details, and professional background information provided by you
Purpose: To respond to inquiries, manage consultation requests, and provide tailored services while respecting user's privacy interests
Basis: Contractual Necessity or Legitimate Interest
Marketing Data
Elements: Email address (for subscribers and members)
Purpose: To provide updates on publications, membership, and important company news
Basis: Consent (via explicit opt-in)
Cookies
Elements: Session cookies, preferences, non-essential website analytics
Purpose: To remember your preferences and analyze usage patterns
Basis: Consent (Opt-in for non-essential by default)
Tracking Pixels
Elements: Tracking pixels for marketing and publication emails
Purpose: To provide dynamic links to website content and to analyze email engagement
Basis: Consent (Opt-in for e-mail communications)
We use cookies to operate this website and analyze how it is used. Cookies are small text files that are stored on your browser and are retrieved remotely in order to provide information to the website, such as your login status, preferences, or device information. Essential cookies are necessary for the website to function. Optional cookies allow us to better understand how you use the site, and may incorporate tools like Wix Analytics. Tracking pixels are incorporated into email "buttons" (like "Subscribe") to track delivery and analyze engagement.
You may manage your preferences regarding non-essential cookies through the website interface available via the pop-up or settings button; your browser may also be able to limit cookie functionality. Essential cookies are always enabled for the website to function correctly. If you do not accept email tracking pixels, you may choose not to opt-in to subscribe to email updates. We cannot completely disable tracking pixels in email updates originating from Wix or Substack since these are built-in. We recommend that you adjust your browser and mail client settings to block external image downloads.
We also collect email addresses that are provided directly to us, including via a subscriber form or when signing up for the website. We use your email for account management, service inquiries, marketing, and notifications, among other legitimate business purposes. When you contact us via email, we collect your email address, metadata, and the content of your messages, including any attachments. We track whether you click links within our emails, including custom links used to access specific pages on our website, allowing us to understand how you engage with our content.
Automatically generated emails may employ tracking pixels. These are invisible image files embedded in an email that trigger a remote request from a server in order to convey information from the email client (e.g. software, time opened) and the recipient (e.g. email address, IP and device information). We use this information to assess the functionality and efficacy of our email notifications. We recommend that you disable automatic image downloads and automatic loading of remote images through your email provider.
When you purchase a membership, we use Stripe (integrated via Wix and Substack) to process your payment. Stripe (via Wix and Substack) collects your payment information, including your name, billing address, and payment details. We do not directly collect, store, or process your payment information; all such transactions are handled by our third-party payment processor.
In addition to the information described above, we may collect information you voluntarily provide to us through email inquiries, consultation requests, or other direct communications. The information you provide may vary and may include, but is not limited to, your contact details, professional background information, research interests, and other information directly required to address your specific outreach or request. We will handle this information in accordance with this Privacy Policy.
We do not knowingly collect or solicit information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as quickly as possible.
You are not required to use this website or access our content, services, information, or other elements. You are not required to correspond with us directly via email or to visit our social media accounts. You may disable email notifications apart from important correspondence related to servicing your account should you choose to create one. You may also request that we delete your data in our possession, subject to any applicable retention requirements.
3. Why and how we use this information
In addition to the reasons outlined above, we use the information we collect to operate and improve our content, services, information, and other elements, and to communicate with you. This includes, but is not limited to:
- Account Management: We use your email address to create and manage your account, enabling access to our membership offerings and allowing us to communicate important updates.
- Website Functionality: Cookies are essential for our website to function correctly. These cookies allow us to remember your preferences and ensure key features work as expected.
- Session Management: We use your IP address, browser version, operating system, and device type to recognize you when you return to our website. This allows us to maintain your login status and provide a more consistent experience.
- Communication: We use your email address to send important account notifications and respond to your questions. We will only send you promotional emails if you have explicitly opted in.
- Payments: We use Stripe via its integration through Wix and Substack to process your payments when you pay for a membership plan or subscription. Stripe handles storage of your payment information, which is subject to their privacy and data retention policies.
- Understanding Website Usage: We analyze aggregated data about pages visited and links clicked to understand how people use our website. This helps us improve content and design.
- Consultations: If you request a consultation, we will use the information you provide to understand your needs and provide a response.
- Your Voluntary Information: Any information you choose to share with us, such as through email inquiries or consultation requests, will be used to address your specific request and will be handled in accordance with this Privacy Policy.
We may also use your information to comply with legal requirements, resolve disputes, and enforce our policies.
4. What information we share
For the purposes of this policy, Datum Research LLC is the Data Controller and the listed Service Providers are Data Processors.
We disclose applicable personal information to authorized Service Providers whose services are integrated into the operation of our website and the delivery of our content, services, information, or other elements. This includes, but is not limited to, hosting providers, payment processors, client management and social media platforms, and email marketing tools.
5. Why we share this information
We share information with our Service Providers primarily to enable the following:
- Content Delivery: To provide information via this and other platforms, including social media.
- Website Hosting and Management: To ensure our website is accessible and functioning correctly.
- Payment Processing: To process membership fees in a secure manner and handle transaction-related communications.
- Communication: To manage email notifications, newsletters, and direct correspondence.
- Security and Fraud Prevention: To monitor for unauthorized access and protect the integrity of our platform.
6. Third party services we use
We may share your information with the following Service Providers in order to provide and maintain our respective content, services, information, and other elements:
Website: Wix
Privacy Policy: https://www.wix.com/about/privacy
Terms of Use: https://www.wix.com/about/terms
Website: LegalZoom
Privacy Policy: https://www.legalzoom.com/legal/general-terms/privacy-policy
Terms of Use: https://www.legalzoom.com/legal/general-terms/terms-of-use
Website: Sucuri
Privacy Policy: https://sucuri.net/privacy/
Terms of Service: https://sucuri.net/terms/
A Wix account created through LegalZoom is used to host and manage the website, including marketing and other activity. These providers have access to all information related to the website apart from directly initiated communications in order to operate the website.
Sucuri is a web-based security platform offered by GoDaddy. We use this platform to protect the datumresearch.com website and our services. Information transmitted to the datumresearch.com domain is filtered by Sucuri.
Payments: Stripe
Privacy Policy: https://stripe.com/privacy
General Terms: https://stripe.com/legal/ssa
We use Stripe as our payments processor for the datumresearch.com website and Substack. The information provided to Stripe is that required to pay for our services.
Email (direct - datumresearch.com): Proton
Privacy Policy: https://proton.me/legal/privacy
Terms of Service: https://proton.me/legal/terms
We use Proton to manage our company e-mail. This information is not shared with our other Service Providers.
Email (notifications and marketing - datumresearch.info): Ascend by Wix, Proton
Privacy Policy: https://www.wix.com/about/privacy
Privacy Policy: https://proton.me/legal/privacy
We use Proton for e-mail marketing, which is managed by Wix through its Ascend service. These emails may contain tracking pixels where buttons and similar elements are used.
Publishing: Substack
Privacy Policy: https://substack.com/privacy
Terms of Use: https://substack.com/tos
We offer a limited selection of our publications through a subscription service on Substack. This information is managed separately from the datumresearch.com website. We use the same payment provider (Stripe). Substack and associated emails may contain cookies and tracking pixels. Any information conferred to the Substack platform is managed through that platform.
Social Media: Instagram
Privacy Policy: https://privacycenter.instagram.com/policy
Terms of Use: https://help.instagram.com/581066165581870/
Social Media: Bluesky
Privacy Policy: https://bsky.social/about/support/privacy-policy
Terms of Service: https://bsky.social/about/support/tos
Social Media: YouTube
Privacy Policy: https://policies.google.com/privacy
Terms of Service: https://www.youtube.com/t/terms
Social Media: LinkedIn
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
User Agreement: https://www.linkedin.com/legal/user-agreement
We use social media to passively distribute content to visitors and followers. These providers collect identifiable session information and employ tracking mechanisms of their own. Data collected by these providers is managed by the respective platforms.
These third parties may process and store the information that you provide. Third-party platforms operate under their own independent privacy policies and may employ different data collection practices that merit your attention. We are not responsible for the data independently collected and managed by third parties.
For data processing that involves transfer outside of our primary jurisdiction (e.g., utilizing platforms hosted in the EEA or Asia), Datum Research LLC relies on the service provider's stated compliance mechanisms, such as Standard Contractual Clauses (SCCs) or equivalent measures, which are detailed within that provider's respective privacy policy and/or terms of use. The full extent of these data transfers is governed by the respective third party's compliance mechanisms and is subject to their stated policies.
You are strongly advised to review the linked Privacy Policies and Terms of Use for each service, as these documents govern the specific data processing practices, rights, and limitations of the respective third parties. We review the data policies of these providers (e.g., Stripe) on a regular basis to ensure continued adherence to standard data protection principles.
We may provide links to external content, services, information, and other elements for your convenience. Datum Research LLC is not responsible for any of the content, services, information, or other elements of third parties or controlled by their policies; you must proceed at your own risk.
We may also share your information as you instruct or with your consent.
We periodically update this list as our infrastructure evolves. Please refer to the 'Updates to this policy' section for the most current information.
7. Protecting your information
We limit the information that we collect in order to reduce the information that we expose. We employ physical, technical, and other standard controls such as firewalls and multi-factor authentication to help safeguard your information as well as our devices and networks. Datum Research cannot guarantee the security of your information.
8. Data retention
We will retain your account information while your membership is active and up to 365 days after your membership ends. We will retain any direct correspondence for up to 365 days from the last communication unless otherwise required. These periods allow us sufficient time to investigate, manage, and/or resolve account-related requests and issues. We will retain email addresses explicitly provided to subscribe to updates until you request their removal. We may retain your information for longer as required by law.
Datum Research does not directly collect, store, or process your payment information but uses third-party processors (e.g. Stripe). Separate from client consultations and Substack subscriptions, we only offer timed access to this website on a non-recurring basis so as to avoid directly retaining your payment information and to reduce risk of loss in the event of a breach.
9. Your rights
Depending on where you are and where you access our content, services, information, and/or other elements, you have specific rights with respect to your personal information that is collected, shared, or processed. To exercise any of the rights described below, please submit a request to:
When we receive a request via the provided email address, we will thoroughly review the information in our possession. Given the manual nature of this process, we will provide a response within the applicable timeframe (typically 30-45 calendar days). To protect your data, we may require basic verification of your identity before fulfilling a request, which may include confirming details such as your valid, previously provided email address.
Contacting us at the email address provided above to request the deletion of your information or the cancellation of your account also serves as a formal request to cease all further processing of your personal information, except as required by law.
This policy is designed to outline our practices for residents of the United States, the European Economic Area (EEA), and California. Because our website is globally accessible and we do not implement technical restrictions (such as geoblocking) to limit access by country, we must advise that this policy’s specific rights and obligations apply primarily to data subjects within the US, EEA, and California.
For data subjects governed by laws in other regions or countries, we recommend that you consult the specific data protection laws applicable in your jurisdiction. While we strive to adhere to global best practices, our direct and binding obligations under law may be limited to those jurisdictions detailed above. If you believe this policy does not address your legal rights, please contact us immediately so we may seek local counsel to ensure appropriate compliance.
Residents of California (CCPA/CPRA)
California residents have the following rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You may request disclosure of the categories and specific pieces of information we have collected about you as well as the sources of that information and the purpose for which that information is used.
- Right to Delete: You may request deletion of your information, subject to certain legal exceptions including retention requirements.
- Right to Correct: You may request that we correct inaccurate information that we have about you.
- Right to Opt-Out of Sharing: While we do not directly sell your information, you may opt-out of "sharing" your personal information; however, doing so may technically preclude us from being able to deliver our content, services, information, or other elements.
- Right to Non-Discrimination: You will not be discriminated against for exercising your rights under the CCPA. We will not deny you services, charge different prices, or provide a different quality of service because you choose to exercise these rights.
Residents of the European Economic Area (EEA) and the UK (GDPR)
If you are located in the EEA or the UK, you have the following rights under the General Data Protection Regulation:
- Right of Access: You may request copies of your personal information in our possession.
- Right to Rectification: You may request that we correct any information about you that you believe is inaccurate or incomplete.
- Right to be Forgotten: You may request that we erase your personal information, subject to certain legal exceptions including retention requirements.
- Right to Restrict Processing: You may request that we limit how your information is used.
- Right to Data Portability: You may request that we transfer your information to another entity or to you directly in a common, structured, and machine-readable format.
- Right to Object: You may object to our processing of your personal information.
- Right to Withdraw Consent: You may withdraw your consent for data processing at any time.
- Right to Lodge a Complaint: You may complain to a data protection authority about our handling of your personal information.
10. Updates to this policy
Datum Research reserves the right to update this Privacy Policy at any time and for any reason.
When the policy is updated, we will display a new effective date. If there are material changes to the policy, we will display an announcement on the landing page for a period of one week and/or notify members and subscribers via email.
11. Contact us
If you have questions regarding our privacy practices or wish to exercise your rights, please contact our Privacy group at: