Honoring our past while moving forward. August 6, 2026 By Edward von der Schmidt The Datum Research Logo (August 6, 2026) Hi, it's Eddie. I wanted to talk about the new Datum Research logo. The original was made by a brilliant designer who I was lucky enough to have help me and to be exposed to. And updating it has been super intimidating, but I wanted to try to do it myself. It's been also bittersweet. The logo is one of the company's first assets. It brought its own ethos a

Who says what's important? Perspective shapes what matters, and I can only offer my own.

We can learn a lot from failure. Previous publications tried to do too much and accomplished too little. Back to the drawing board!

Research is a practiced craft. Thoughtful exploration and informed composition require more time and effort than a cursory internet search or forgettable chatbot prompt. The return is subtle but no less important: distilled context and analysis from a reliable and accountable source. Planning, application, and refinement are integral to this process. The same can be said for building a business.